Often times, people are encouraged to file their own copyright registration application because it has a relatively easy, straightforward and cheap process. However, when it comes to trademark registration applications, it is a different ball game all together. This is because, filing for trademark is usually less straightforward, quite expensive, more complex and most of all, time-consuming.
Registering for a trademark application can be done in multiple stages. They include,
– The initial stage which is the application process;
– The examination stage: This is the stage where the application is examined by an attorney;
– A possible non-final refusal stage that demands a response;
– A possible final refusal stage that may require filing an appeal;
The Job of a Trademark Attorney
The services of a trademark attorney are invariably required when filing for trademark because the intellectual property law firms knows how and when to respond to an opposition or a refusal in a timely manner. Trademark registration application is a process that may likely not be familiar to even the most astute entrepreneur to respond efficiently to a refusal or an opposition.
Even if the entrepreneur may be conversant with the entire process and may even know how to effectively respond to a refusal or an opposition, time and money are two things he cannot avoid to play with. Instead of getting himself involved with the whims of the USPTO and its Trademark Trial and Appeals Board (TTAM) rulings, he would prefer to get engaged with other things that would contribute to the development of his business.
A Knowledgeable Trademark Lawyer Will Guide the Applicant from Making Erroneous Trademark Registration
Usually, an applicant would prefer to fix a filed application instead of starting a new application so as to maintain primacy over any other succeeding trademark applications for a similar trademark.